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That’s InterActive News Article

The Crisis of Marketing


Times have definitely changed as the old ways of getting your business to be seen and known simply do not work like they used to.

The Yellow Pages simply don’t work anymore like they used to. A lot of people just throw the books out in favor of search applications on their iPhone, Blackberry or Android device.

Radio doesn’t work. Who listens anymore?

TV Commercials do not work. In the nearly hundred years since Baird’s first demonstration of a working television system to the world in 1926, people have programmed their brains to tune out TV commercials. You have to come up with an extraordinary idea to get any commercial to stick in someone’s head. Now, commercials are used to go get a snack, talk with friends, run to the bathroom, and anything else that comes to mind.

Newspapers do not work. People only read the parts they are interested in, if they read them at all.

Magazines, in the same vein, do not work. Circulation has dropped. At best you can only hope to grab the attention of a few niche readers. People simply are too busy these days to pay much attention to anything they are not specifically looking for.

Direct mailing has little result, and to get results you must use the same tactics as on television: come up with something that grabs people’s attention before they toss it in the trash.

So, where does that leave us? What can a business do nowadays to get it’s products, services and brands before potential customers?

Statistically speaking, Internet usage has grown nearly 500% since the year 2000. Facebook alone now reports over 800 million subscribers (nearly three times the population of the entire United States). That represents an incredible international market of potential customers. Where do you think your company could go if you tapped into this market effectively?

Why wait any longer? Contact us today to get started on your Internet Marketing Campaign today.

Could Your Business Use a Boost?

Act now and take advantage of That's InterActive's Internet marketing services to increase your brand recognition, expand your client reach, and generate more sales!

Harness the power of the Internet and its billions of users to attract more attention to your business.

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